Copywriting is written content, carefully crafted to persuade, inform and entertain your target audience. It's not just about putting words on a page; it's about strategically using language to evoke emotions, convey messages and drive action in both print and digital marketing. 
Professional copywriting is more than just grammar and punctuation. It's about understanding your audience, knowing how to speak to them effectively and persuading them to take a desired action, whether it's making a purchase, subscribing to a newsletter or sharing your content. 
Just as we wouldn't try to rewire a house or service a car ourselves, it's wise to leave copywriting to the professionals. 
Hiring a qualified copywriter can make a significant difference in the success of your marketing efforts. A professional copywriter has the expertise to create engaging messages customised to your audience, which not only saves you time and effort but also yields better results. 
Skilled wordsmiths can help your business shine in a competitive market, enhance brand visibility, drive conversions and ultimately boost your bottom line. 
Content marketing involves creating and sharing valuable, relevant content to engage a target audience. Through various channels like blogs, videos and social media posts, businesses can establish authority, drive website traffic and increase brand awareness. 
It isn’t about selling a product or service directly but about building relationships and trust with potential customers by providing them with useful information, entertainment or inspiration. 
Copywriting, through compelling language and messaging, encourages specific actions like making purchases or signing up for services. 
Meanwhile, content marketing provides valuable information, entertainment or inspiration, fostering trust and building relationships with potential customers. 
Together, they increase brand visibility, drive traffic and ultimately lead to conversions. 
A blog (or a web log strictly speaking!) is an online platform where individuals, businesses or organisations share information, opinions, insights or experiences on various topics. 
They serve as a means of communication, allowing writers to connect with audiences, express ideas and engage in relevant industry discussions. 
Your blog is a great way to keep your audience updated and establish expertise. Blogs are also a fantastic opportunity to provide fresh content for search engines to use, therefore improving your SEO and driving traffic to your website. 
Outsourcing your blog writing means that you'll be able to publish high-quality content without spending hours writing. Professional blog writers offer an efficient and productive solution by providing focused and interesting content. 
As a general rule, we’d recommend your blog hits the 500-word mark, helping you to refine important insights in a digestible format, whilst also performing well on Google.  
Longer blogs, ranging between 1000-2000 words will help you to rank better for SEO but only if they stay focused and relevant (no waffle!). 
The ideal frequency for posts depends on the type of post, social media platform and your audience, but we recommend posting at least twice per week. Mixing up your content is essential to avoid a stale social media presence! 
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