Improving Your Website Visitor Experience

How often do you stop to consider your customer journey? “Take a walk in your customers' shoes” isn't simply a phrase; it's a basic principle that is essential to any successful marketing strategy. It pays to understand how visitors to your website see your brand, how they interact with your products and services, and what influences their purchasing decisions.  

 

When we talk about website visitor experience, it’s easy to get caught up in the web design and navigation options and fail to grasp the importance of well-written, regularly updated web copy. Here’s how effective copywriting practices can be implemented to create a ‘virtual introduction’ to your business that promises to inform, engage, and persuade your target audience: 

In order to be effective, your website copy needs to consistently embody your brand identity across all customer touchpoints. This can be achieved through a combination of storytelling and brand messaging. By communicating your unique brand story, you can give website visitors valuable insights into your business and create more opportunities for consumers to connect with your brand on a personal level. 

 

An additional benefit to telling an authentic brand story is that it is rooted in personality. You can encourage customers to trust in the integrity of your brand, and thereby improve the overall user experience of your website, by infusing this unique personality into the voice and tone of your website copy. 

Your service pages are an opportunity to build trust with your target audience by sharing detailed information about your specific offer and how it can help them. The key components of an effective service page include a compelling headline, copy that communicates benefits over features, and a clear call-to-action. Here are some great examples of high-converting service pages. 

 

By having a page dedicated to each particular service you offer, with relevant keywords in the URLs and within the copy, you can improve your Google ranking while ensuring a more satisfying user experience. Website visitors are easily able to locate the information they are looking for and their questions can be answered quickly and efficiently. 

Having nailed your website visitor experience, how can you be sure your brand is communicating with your target audience? SEO copywriting is an exceptional way to attract users and boost your online visibility, while making your brand’s voice heard. Be sure to consider Google’s EAT (expertise, authoritativeness, trustworthiness) credentials when performing an SEO audit of your website, to guarantee your efforts pay off in Google’s search results! 

 

At Artus Digital Marketing, we’re experts in supporting businesses with everything from web copy to reputation management. If you’re looking for ways to improve your website visitor experience and boost your online visibility, get in touch with our team to find out how we can help.