Businesses have faced all sorts of challenges as a result of the recent global crisis. Those already familiar with working online and engaging with audiences through digital means have been able to weather the storm better than others. But with online audiences themselves shifting, it has never been more important for businesses to review and maximise their digital marketing strategies. 

 

In an article published by Forbes, Zohaib Hassan (CEO/Founder of SnapWeb Services) reports that the Covid-19 pandemic has caused significant changes to the way in which online audiences engage with digital content. Hassan offers three useful tactics that any business, large or small, can use to start online marketing or boost their existing digital marketing activity. 

Firstly, it’s really important to make sure your Google My Business listing is up to date, as any inaccuracies can not only be inconvenient for potential customers but also affect their trust and confidence in you. 

 

Secondly, your social media accounts also need to be current. Don’t just rely on regular content here, but also think about your account information and brand imagery. Logos, banners and photographs should be high quality as well as eye-catching. 

 

Thirdly, you should be replying to any feedback you receive – whether good, bad or neutral. Showing you read and care about your customer feedback is essential to building a positive image and encouraging brand loyalty. 

The overriding message from Hassan when it comes to digital marketing is to be ‘active’. Having an online presence means engaging with new and existing customers or clients on a regular basis with content that is engaging, inspiring and encourages action. 

 

Post-pandemic, it is crucial for businesses to make sure they are not only enabling but also promoting communication between themselves and their customers or clients – it works both ways. Essentially, it’s going to be the effectiveness and frequency of this online contact that ensures a business remains successful for the long-term. 

Businesses have long been aware of the importance of digital marketing but are now having to be all the more responsive and proactive in maintaining their online presence. Time, energy and money are three of the most crucial factors to building and maintaining a successful digital marketing strategy, but it shouldn’t be at the expense of the rest of your business. 

 

Having the support of a company like Artus Digital Marketing gives you the confidence that your digital marketing is being handled by a professional and passionate team. You’ll be kept in the loop about the growth and reward of your online presence without the stress of having to organise it yourself. 

 

Get in touch with us to find out more.