Search Engine Optimisation (SEO) is the process of using key language on your website in order for it to be found and promoted by search engines. The data is built from key words and phrases within the website, with particular examples and combinations being more frequently searched for than others. 

 

In order to utilise SEO to your advantage, your website needs to feature precise and repeated key language. The more efficient and long-term your data, the higher up your website will appear on search engine results. 

We all know that the World Wide Web is changing rapidly and continually. It’s part of what keeps us coming back to update our online information, knowledge and connections. But when search engines make changes to their algorithms, the SEO details of websites can be disturbed, causing havoc for businesses trying to maintain their digital presence. 

 

So what can businesses do to their websites to remedy such changes? Thirteen experts from Forbes Agency Council have come up with a list of the most common mistakes that businesses make to their SEO data following algorithm modifications. 

 

From making multiple updates at once and relying on quick-fix hacks to ignoring the reasons behind the changes and forgetting business goals, this insightful list just goes to show how crucial it is for businesses to keep track of SEO data. 

You shouldn’t need to be a website expert to understand and use SEO. In fact, having some background knowledge of its function and how it can affect your website can be valuable for wider marketing practices, both digitally and in the real world. 

 

Be aware of your current SEO data and how it is linked to current search engine algorithms, with active thought as to how this could potentially change in the future. Conduct regular checks of this information and record any changes or adjustments. 

 

As the experts from Forbes warn, it’s not always the best idea to dive straight in and correct your SEO when you do learn of any updates. The fact that you are monitoring, reflecting, and taking appropriate action when needed will be a far more efficient way of ensuring your SEO remains current and active. 

 

Most importantly of all, seek help and advice when you need to. SEO can be challenging for the most experienced marketing professional, so it makes sense to outsource support when you need it. 

With knowledge and experience in SEO, Artus Digital Marketing can take care of this area of your website as well as investigate and explain how your current data is working. We’ll be able to advise you on when and how to make changes in light of algorithm updates, and take care of any amendments as required. 

 

Please contact us directly for more information.