The current cost of living crisis means consumers are more selective about the products and services they are purchasing; it’s now, more than ever, important for brands to prepare for 2023 and refine their strategic marketing plan. 60% of businesses currently rely on social media as a day-to-day marketing practice proving it’s a good idea to consider these top 5 marketing trends for your business in 2023! 

1. Leveraging SEO to Drive Online Traffic 

Search engine optimisation is here to stay. Companies strive for more organic growth and visibility to drive both short-term and long-term traffic to their business’ website and according to Hubspot’s 2023 Marketing Strategy & Trends Report, 88% of businesses who invest in their SEO strategy will see a growth or will sustain their investment in 2023. The Google algorithms are changing so to are the ways marketers utilise SEO strategies. The need for SEO experts to help brands with their marketing strategies is increasing in 2023. Keyword optimisation, search insights reports, and link-building are just a few of the areas where utilising expertise can be a powerful investment for a company. 

2. Use of Short-Form Video Content 

Short-form video is without a doubt a major marketing success. Utilising this format is beneficial for both B2C and B2B companies as they can share fast paced, short bursts of information which align to their audience’s needs and preferences. Studies show that 73% of consumers prefer to watch a short-form video to find information about a product or service, hence why 90% of companies utilising this format are predicted to increase or maintain their investment within 2023. 

3. Blogging Will be Just as Popular 

It may be surprising to some that blogging has been around since the 90s. Although this marketing tactic has been around for decades, this shouldn’t be seen as a sign that it’s outdated. On the contrary, blogging has been utilised for so many years because it works, and will continue to work in the future. According to Hubspot’s 2023 report, blogs remain one of the top forms of content marketing today with consumers reading blogs multiple times every week, often leading to a purchase. Hence why blogging is here to stay in 2023! 

4. Influencer Marketing 

With consumers heading to social media for product reviews and trusted online opinions, the rise of influencer marketing has become popular within 2022. As 89% of marketers who are already implementing influencer marketing strategies are expected to expand or retain their investment in 2023, this strategy isn’t going anywhere. Collaborating with influencers within your industry can help to raise brand awareness, increase ROI, develop long-term relationships and can inspire user-generated content. 

5. Mobile Optimisation 

Internet, mobile, and social media usage are a frequent component of daily life – so much so that over half of all website traffic comes from mobile devices including tablets. As of this year, there are currently over 5.2 billion mobile internet users; this number is expected to continue to grow over forthcoming years. With that in mind, 2023 calls for businesses to adapt content and web design to prioritise user experience and mobile device users. 

How We Can Help Your Business 

Planning and refining your marketing strategy can be overwhelming and time-consuming. Here at Artus Digital, our team of experts take a data-driven, strategy-first approach to create successful marketing campaigns and maximise your company’s growth. Whether you need help with your business’ Digital Strategy, Copywriting, SEO content, or Blog Writing, we’re here to help. Contact us today. 
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