Work as a Copywriter: Expectations vs. Reality

 

As with many graduates, I finished my degree this past summer with no idea what I wanted to do with the rest of my life. 

When I was offered a week of work experience at Artus Digital with Zach and the team, I thought – perfect. I expected the work to be easy enough. A bit of research here, a bit of writing there. I was planning to spend my week in the same way I had for the last three years through my English Language degree. 

 

But in reality, I had no idea what the job actually involved. 

The first shock was the variety of the job. Within the space of four days, I had thoroughly researched and produced content on everything from solar panels, to recruitment, to hypnotherapy. The range of companies I encountered and, the differences between every job I completed was vast. 

 

I was also surprised by the range of services that were offered by Artus to their clients. 

My week began by producing Instagram posts, then a bit of local networking, followed by a couple of blogs – each very different in what they discussed, and then research into a new client. 

 

The depth to which Artus understands its clients, and the lengths the team go to guarantee content is produced to the highest quality is amazing. I didn’t expect there to be so many programs and softwares, each ensuring a specific element of the copy created is perfect. 

Every day offered a new challenge, and a new opportunity to learn about a field I had never even looked at before. The amount of completely new information I learned was a welcome surprise. 

 

I also found I enjoyed the role a lot more than I expected. 

When someone says, “I spent a week in the office”, as a graduate with no real work experience, your first thought is “sounds a bit boring”. But the stereotypical bland room, bland job couldn’t not have been further off the mark. 

Artus Digital is a modern, innovative firm. The job was interesting and enjoyable – I learned many things I would never have known otherwise. And the people I got to work with were supportive, bright, and so knowledgeable about their industry and their clients. 

Having spent a week thrown in at the deep end of Digital Marketing and Copywriting, I have discovered the role of a copy writer is varied and exciting – changing from one day to the next. 

No two jobs were the same, and from each job I completed, I felt I had learned a great deal, and created something I was proud to send out to clients. 

The things I have taken on board in the last week are lessons that will serve me well in the future, as I grow and develop from clueless graduate to a knowledgeable expert.