Work as a Copywriter: Expectations vs. Reality
Posted on 14th August 2022 at 14:45
By Katie Taylor, English Literature Graduate on Work Experience
As with many graduates, I finished my degree this past summer with no idea what I wanted to do with the rest of my life.
When I was offered a week of work experience at Artus Digital with Zach and the team, I thought – perfect. I expected the work to be easy enough. A bit of research here, a bit of writing there. I was planning to spend my week in the same way I had for the last three years through my English Language degree.
But in reality, I had no idea what the job actually involved.
What a Copywriter Actually Does
The first shock was the variety of the job. Within the space of four days, I had thoroughly researched and produced content on everything from solar panels, to recruitment, to hypnotherapy. The range of companies I encountered and, the differences between every job I completed was vast.
I was also surprised by the range of services that were offered by Artus to their clients.
My week began by producing Instagram posts, then a bit of local networking, followed by a couple of blogs – each very different in what they discussed, and then research into a new client.
The depth to which Artus understands its clients, and the lengths the team go to guarantee content is produced to the highest quality is amazing. I didn’t expect there to be so many programs and softwares, each ensuring a specific element of the copy created is perfect.
Every day offered a new challenge, and a new opportunity to learn about a field I had never even looked at before. The amount of completely new information I learned was a welcome surprise.
I also found I enjoyed the role a lot more than I expected.
When someone says, “I spent a week in the office”, as a graduate with no real work experience, your first thought is “sounds a bit boring”. But the stereotypical bland room, bland job couldn’t not have been further off the mark.
Artus Digital is a modern, innovative firm. The job was interesting and enjoyable – I learned many things I would never have known otherwise. And the people I got to work with were supportive, bright, and so knowledgeable about their industry and their clients.
The Reality of Copywriting
Having spent a week thrown in at the deep end of Digital Marketing and Copywriting, I have discovered the role of a copy writer is varied and exciting – changing from one day to the next.
No two jobs were the same, and from each job I completed, I felt I had learned a great deal, and created something I was proud to send out to clients.
The things I have taken on board in the last week are lessons that will serve me well in the future, as I grow and develop from clueless graduate to a knowledgeable expert.
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